I Approve This Message

The conventional wisdom of political advertising is that you don't even mention your opponent's name in your ads, referring instead to, er, "my opponent." The McCain campaign -- running against an opponent whose most valuable asset is his charisma -- not only mentions his name, they quote him and show his campaign events. This is a high risk/high reward strategy that I think can work. I suspect that Obama has a thin skin, isn't used to be made to look ridiculous and won't like it very much. Welcome to the big leagues, Mr. Obama.