A few examples:
Hotels now try to guilt guests into reusing their towels, relieving the hotel of the cost of doing its laundry.
Supermarkets now sell reusable grocery bags, relieving them of the need to provide bags, paper or plastic, and making the shopper do the work of schlepping their bags to the store.
It's nice to see that, to a capitalist, Environmentalism is just another way of making money.
Do you have any other examples? I would think that employment would be a fertile ground for this sort of thing, but perhaps we're all too suspicious of our employers.