15 November 2010

Now This Is Genius Marketing

Of all the misconceptions people have about big business (<Heston>CORPORATIONS ARE PEOPLE</Heston>), one of the funniest is the idea that marketers control hidden persuaders that turn us into consuming automatons.  Just go read some of the marketing literature to see just how much of marketing "science" is old-fashioned guessing.

Marketing is an art, not a science, and this is its Mona Lisa:

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